As part of its 135th anniversary celebration, Flor de Caña has unveiled a refreshed look for its portfolio of premium rums, highlighting key elements of the brand’s DNA, including its five-generation family legacy dating back to 1890, its volcanic origins, and its sustainability-driven philosophy.
The updated design features a more modern and exotic aesthetic, aimed at elevating the brand’s premium positioning and connecting with consumers who value authenticity, origin, and refined design. This refresh marks an important milestone for Flor de Caña, enhancing the consumer experience at every touchpoint while projecting its heritage into the future.
While the visual identity evolves, the rum remains unchanged. Each variant continues to be aged naturally and sustainably in American white oak barrels in the shadow of an active volcano, with no added sugar or artificial ingredients. Flor de Caña is distilled using 100% renewable energy and is certified carbon neutral, reinforcing its longstanding commitment to sustainability, innovation, and quality.
