Sustainable rum: quality with an eco-conscious approach

El ron sustentable: <i>calidad con conciencia ecológica</i>

Some brands have taken sustainability to the next level. One example is Flor de Caña, the world’s first spirit to obtain Carbon Neutral and Fair Trade certification, which guarantees that its production is ethical and environmentally friendly. In 2025, the brand reaffirmed its commitment by planting over one million trees as part of its ecological restoration plan. Additionally, it has implemented sustainable practices at every stage of production, capturing and recycling all CO2 generated during fermentation. Its participation in the Zero Waste Month campaign and the Sustainable Cocktail Challenge reinforces its leadership in promoting sustainable mixology.

 

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By: Miriam Lira

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